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  After the huge disruptions caused by the COVID-19 crisis in 2020, companies are looking to get back on course and, importantly, build for the future. The past year has poked holes in long-standing norms about how companies operate and how people live. Companies looked at their operations and saw fragile supply chains, untrustworthy information and radically new customer needs. As they’ve adjusted to these realities, the most successful ones have become Experts at Change. The 21st century has been a century of technological change. Several highly commercial and prevalent technologies during the early 2000s have entirely vanished, and new ones have taken their place. We are amidst the 4th Industrial Revolution, and technology is evolving faster than ever. Companies and individuals that don't keep up with some of the major tech trends run the risk of being left behind.  Understanding the key trends will allow people and businesses to prepare and grasp the opportunities. As a bu...
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  Blog Post Step by Step 1. Choose a Blog Topic Idea First, decide what you’re going to write about.  The topic should be relevant to your brand. And interesting to your target audience.  There are many ways you can come up with topics: Check out our list of  blog post ideas Conduct a  brainstorming  session with your team Look at competing blogs for inspiration Ask your audience what they want to read about (on social media or via email surveys) Perform keyword research (step two explains how) 2. Perform Keyword Research This is important because adding keywords to your blog post can help your search engine optimization (SEO) efforts. Meaning you rank higher in relevant search engine results pages (SERPs).  Plus, keyword research lets you identify topics with the biggest SEO potential. Which is important if you’re using blog posts to increase organic traffic (unpaid search engine traffic). 3. Create an Outline Creating a blog post outli...
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