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 Blog Post Step by Step



1. Choose a Blog Topic Idea

First, decide what you’re going to write about. 

The topic should be relevant to your brand. And interesting to your target audience. 

There are many ways you can come up with topics:

  • Check out our list of blog post ideas
  • Conduct a brainstorming session with your team
  • Look at competing blogs for inspiration
  • Ask your audience what they want to read about (on social media or via email surveys)
  • Perform keyword research (step two explains how)

2. Perform Keyword Research

This is important because adding keywords to your blog post can help your search engine optimization (SEO) efforts. Meaning you rank higher in relevant search engine results pages (SERPs). 

Plus, keyword research lets you identify topics with the biggest SEO potential. Which is important if you’re using blog posts to increase organic traffic (unpaid search engine traffic).

3. Create an Outline

Creating a blog post outline helps you plan your content effectively. So you can streamline the writing process and create a better post.

We recommend that your outline includes these elements:

4. Write the Body Content

Now it’s time to write the main content.

We recommend saving the introduction, conclusion, and headline until last. So you can make sure they accurately reflect the body of your article.

But it’s a good idea to approach the other sections in order. So you can ensure flow between them.

First, optimize the section’s subheading:

  • Make it clear what the section will cover
  • Incorporate target keywords where appropriate
  • Use the appropriate header HTML tag (H2, H3, etc.)

Follow these tips for writing quality content:

  • Use correct spelling, grammar, and punctuation
  • Make sure every sentence adds value (i.e., avoid fluff)
  • Incorporate target keywords where natural
  • Write clear and concise sentences
  • Add internal links to relevant pages
  • Keep paragraphs short to improve readability
  • Use bullet points, images, etc., to display information more effectively
  • Make content actionable using examples and workflows

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